cinemagraphs
When it comes
to innovating, creating,
and thinking differently,
our team cuts
through the noise.
While many design firms may utilize
the lower quality GIF as an advertising tool,
we go above and beyond
and introduce you to the hi-res Cinemagraph.
A groundbreaking method
of introducing the consumer
to only the highest degree of visual quality.
Using the latest techniques
and software,
our cinemagraphs use millions of colours
at a 4k resolution.
It is clear,
our cinemagraphs
stand out from the crowd.
We believe cinemagraphs are the future.
In a day and age
where the average consumer
does not spend a lot of time on an advertisement,
a cinemagraph's unique quality
grabs the attention of your customers
in only a few seconds but keeps it for much longer.
Cinemagraphs can be used
on a variety of social media platforms to positively
drive your customer engagement
and click-through rate.
Cinemagraph Strategy & Design
Digital Marketing
Advertising Cinemagraph Content
Premium Quality Moving Imagery
Cinemagraphs are
without a doubt
the best way
to boost engagement
and clicks.
not only on social media
but on websites
and marketing emails.
Larges brands such as Disney, Coca Cola,
Mashable, The Emmys, Entertainment Weekly,
Walmart, Doritos
are now utilizing cinemagraphs
in their advertising arsenal.
Hollywood studios are rolling out cinemagrpahs
into their marketing packs,
with shows like HBO's 'Silicon Alley' TV series
jumping onto the moving stills.
In an A/B test comparing static images ads against
cinemagraph ads, tech giants
Microsoft launched a social media campaign for
small and medium-sized businesses.
The results were astounding!
The tech giant reported an 85% increase in
engagement among SMBs for ads
with cinemagraphs,
compared to 0.83 percent for those with still images.
On Twitter, for SMBs, Microsoft found
a 110-percent engagement rate increase for ads
with cinemagraphs compared to those
with still images. O
n Instagram, there was a 45-percent decrease
in cost per engagement.
Global giants Pepsico
also did their own test campaign
using cinemagraphs in 2106
in which brand manager Kelli McIntosh
had this to say after seeing the results:
“The cinemagraph had a 75 percent increase in CTR
and 51 percent increase in engagement
vs. the static image,” she said.
“They generate just enough curiosity
to stop thumbs in their track[s].”
have a project you would like to discuss?
Tel. 07507557637
Email:
The Hiscox Building Peasholme Green
York
YO1 7PR
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