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Specialist Day Campaigns

Balancing the day-to-day demands of advertising can be a challenge, even without the additional pressures of special event day advertising campaigns like Easter, Black Friday, Cyber Monday or Christmas.

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We understand how important these special event days are for company growth, brand recognition and product sales. In the United Kingdom alone, data shows that orders during the day increased by 37%, and revenue increased by 23%. UK Black Friday online sales hit 1.49
billion in 2019.

 

We know we can support and compliment your in-house team by helping you with these campaigns. Our teams have in-depth experience working on these specialist campaigns, increasing one of the UK’s largest e-commerce sub brands, in a 1500% increase, from £1 million brand into a £15 million brand, within two years.

Timeframe:

1 Week - 2 Months Maximum Prior to Special Event Day

We consider Special Day Advertising campaigns to usually run from a week till two month prior to the actual day. This gives time for your target audience to develop a stronger affinity for receiving your advertising message.


For Black Friday and Cyber Monday, we would recommend starting your advertising campaign at the end of October or the beginning of November.

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Specialist Days to Consider:

Black Friday / Cyber Monday

St. Patrick's Day

Back 2 School

Summer Sale

Christmas

Easter

Valentines

Halloween

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Featured Case Study

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